Isabelle refuses to be confined to just one discipline. She is a multitasking maven, a brand strategist, a multimedia storyteller, an amateur creative director, a spreadsheet wizard, a jigsaw puzzle aficionado and an aspiring agent for change.
Her innovative, data-driven solutions have transformed iconic brands and legacy institutions at critical moments in their evolution, sparking national conversations and even catching the attention of a certain former president.
She is inspired by those with big ideas on the things that matter and driving positive change at the intersection of product, culture and values. She's a fierce advocate for climate action, gender equity and social sustainability, and truly believes that the best solutions come from taking a multidisciplinary approach.
Freelance
2022 – present
Marketing Strategy Consultant
Helping small businesses tell their story. Clients have included a clubhouse combating loneliness in older adults, two best friends reinventing the camp towel and a handful of independent musicians.
AMC Networks
2019 – 2022
Senior Product Manager, Consumer Products
Ushered the linear TV network into the D2C space, from synthesizing requirements through build delivery of its new flagship product AMC+, which insists “less is more”, addressing user pain points and challenging an industry that favors the endless scroll.
The New York Times
2016 – 2019
Brand Marketing Manager
Served as creative steward with in-house and agency teams, from defining the strategic platform through tactical execution of multi-channel campaigns across the full consumer lifecycle for the world’s leader in independent, original journalism.
Campari America
2013 – 2016
Global Marketing Specialist
Shepherded the identity evolution of SKYY, the leading premium American-made vodka, and other white spirit brands for the global millennial consumer, including the overhaul of core brand assets and launch of innovative products in emerging markets.